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Would you risk telling people not to buy from you?
Because that’s a difference between the old world and the new. I’ve been following the always awesome Gary Vaynerchuk for the while on Twitter, as well as watching his videos at GaryVaynerchuk.com. If...
View ArticleSome recommended reading
Over Christmas I took the chance to beg, borrow, steal and buy various books I’d been meaning to read for a while, and having gone through the first three, I thought it was time to share Why We Buy by...
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Woolworths online is a case study in waiting
So Woolworths is going to return as an online-only retailer, having been bought by Shop Direct (which owns Littlewoods and Choice) after going into administration. Woolworths closes (Pic by osde8info...
View ArticleUK retailer Debenhams embraces Twitter for a day…
Just for today, UK department store retailer Debenhams is embracing Twitter in it’s Oxford Street branch in London. To coincide with its big annual sale, it has given six members of staff a smartphone...
View ArticleGood service, bad service and social media
I went for a quick shopping trip at Bluewater yesterday, and it once again highlighted how important it is to align the whole customer experience of your brand, including your products, service levels...
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